We believe everyday actions can make everlasting impact.
Can you change the world with a single action?
We wish! But no. What can change is the way we consume as individuals. That’s why we built Brave + Kind. We are a conscious collective dedicated to simplifying sustainability. You consume the things you already need, we help put it towards positively impacting our local and global community. It’s that easy.
Brave + Kind is conscious consumerism, simplified.
Conscious Consumerism
The United Nations Sustainable Development Goals (SDGs) were developed in 2015. The Goals ask us to work together to create changes in policy and practices that drive a more humane and sustainable world. We are so here for that. That’s why the Goals are our driving force behind product choices from apparel to packaging to coffee beans. Our goal is to expand the impact our customers can create through their purchases. Understanding the world of sustainability can be confusing. We get it. That’s why we have made it easy for you to shop with us. We source the products, we highlight their social impact, and you feel confident your purchase has power! Sustainability, simplified.
Education
Nelson Mandela speaks, you listen: “Education is the most powerful weapon which you can use to change the world.” Changing the world is what we are about. Brave + Kind isn’t just a store. It’s also a hub of learning. We use our business as a platform to widen educational opportunities. We highlight a few SDGs every month and explore them through a variety of avenues. From journal entries to speakers, book clubs to family dinners (cause, yeah, you’re family!), poetry slams, roundtables, movie viewings, children’s activities, and so much more! We dive into these important topics. Have conversations. Ask questions. Listen. Learn. Grow. ‘Cause, there’s always something new to learn, and we think learning about our planet and the beings inhabiting it is pretty cool.
Community
You know MLK. His partner should be known by just 3 letters, too. CSK said “The greatness of a community is most accurately measured by the compassionate actions of its members.” The King’s knew a little something about bravery and kindness and we want to aim for their spirit of community. A community may simply be a group of individuals linked by common goals, but what makes it truly powerful is the actions of its people. At Brave + Kind we want you to hang with us, do good, and make change. We’ve intentionally created an environment and movement that cultivates coming together. We value people over product and experience over transaction. We want you to grab your favorite drink, pull up a chair, knock out some work, make a new friend, host meetings, feel at home. We want to get to know you. We are interested in what interests you, what you’re passionate about, where you’ve been and where you’re going. Teach us something new! Alone we are strong, together we’re a force.
Giving Back, Paying Forward
This all sounds great, yea? We can talk the talk, but can we walk the walk? We want to do good, so now let’s prove it! We want to be intentional in our actions, and be as authentic as possible. So, we start at the beginning. Brave + Kind Co incorporated as a Public Benefit Corporation (PBC) - “a for profit corporation or domestic cooperative that is intended to produce one or more public benefits and to operate in a responsible and sustainable manner.” Our mission is simple, we are here to give back and pay it forward through our money, time, and resources. Donating a portion of every sale to socially impactful causes is rad, but we can’t just write a check and think, “job well done.” We’ll keep you up to date with cool projects we’re working on, and use our platform to offer a place for others to collaborate with us. Always trying to promote inclusivity and partnership, keep an eye out for other businesses rotating in and around our world.
Our Collective
Our Collective is defined by our sense of community. Extending beyond physical space and items for sale, ‘Collective’ means togetherness. We set out to design a space that brings people together, encourages folx to lead a more sustainable lifestyle, and supports health and well-being. While our space serves as our hub and makes for a safe place to shop, it’s also a safe place to share ideas, express yourself, and learn. B+K is a cozy, welcoming work space that houses all your favoritesustainable brands and includes an organic cafe with a full menu of healthy drinks and organic treats. Let’s be real: we need to sell stuff to be able to do good, and the stuff we sell is tied to good causes. So when you browse the store and buy the brands that help build and diversify the Collective you’re good knowing you’re making smart choices. That feels good. And just like that, you’re part of the Collective.
How can we do better?
We know we won’t always get it right even though we are aiming to do just that. You can rest assured when we realize something is not in alignment with our values, we will work diligently and with urgency to take responsibility, course correct, and realign. We welcome any thoughts, input, commentary, and help to ensure we stay honest and true.